Newspaper

Newspaper is a very popular medium for information. It is a first media, who truly disseminated the information. A Newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. Though, Newspaper is popular but it losing its traditional popularity.

Today, some analysis presents a bleak future for newspapers. The future may be dim, but it certainly does not mean the end of the traditional newspaper. It would be presumptuous for us to join the bandwagon of false prophets. Newspapers possess certain survival qualities that could help them resist the storm of the Internet and the threat posed by the new technologies. First, traditional newspapers are now matching the Internet news sources in their own game.

Newspapers and even broadcast channels have also gone online to capture the untapped market and to draw back their traditional customers who might be wandering on the web in search of something different. As Teoh and Al-Hawamdeh (2001) pointed out, traditional newspapers

With established names enjoy more credibility than the nonestablished Internet news sources. In an environment in which news is freely peddled, rumour tends to get more prominence than

Authentic news, Readers are left in the lurch: they can’t distinguish between rumor and genuine information. It has also been argued that the Internet is popular at the moment because most of the news materials are still free (Thottam, 1999). On this basis alone, many online users perceive the web as providing a free service. But all this is beginning to change.

 Hansell (2001) notes that while “most sites offering news and information are still free ...a few have started to impose fees and more are considering doing the same.” Hansell provides evidence to demonstrate that once fees are charged for Internet services, many users are likely to drop off. This position is supported by the failure of online news providers who have charged for service. The most notable exception, the Wall Street Journal (WSJ.com), has had limited success with fees and has had to balance the effect of subscription on readership against guaranteed income. While the trend is for people to rush to the web for snippets of breaking news, it is also the trend that the same people will seek newspapers and other traditional and more reliable media for background information and analysis. This was clearly the case during the September 11, 2001, terrorist attacks on New York and Washington. Many people watched the events on cable and satellite television but many people also read the next day’s newspapers for background details and analysis.